Value strikes back - / by Nick Ierodiaconou

Middle classes help Aldi sales soar 21%; Lidl up by 13%; Sainsbury's weakest of the big four A very interesting retail direction which to be honest had been coming for some time - if you watch the customer satisfaction surveys.

With premium providers taking a hit, [M&S food leading the way - down 9%] to be relevant in this economy we are going to have to deliver a whole new set of values & innovations to customers if we want their custom recognising.

I would not say Aldi and Lidl are the future but they certainly point towards a new value model - albeit a very crude first draft - where affordance value is increasingly a critical driver.

By consequence, we believe strategies & designs which innovate and optimise not only the cost but the very affordance value of things, buildings & assets will be holy grail of the coming reformation.