#micro patronage / by Nick Ierodiaconou

Came across micropatronage on twitter - interesting form of crowd funding but how does someone decide who to contribute to? Role of trust? This might work with an identifiable brand but how does a (well intentioned) stranger choose to donate to an unknown other stranger from the crowd. Doubt its success can only be based on “ cos i really liked the sound of this one” – can it? With street performers its different as there is immediate action of giving and satisfaction. like scratching an itch – but is this possible across the internet? Perhaps only with a one button purchase. Even then – the success would be in gathering micro amounts of money with no “movement” behind it to galvanise it – so can it scale? AF