Time for some new social norms / by Nick Ierodiaconou

Instead of a lavish launch party Armani opted to give a sizeable donation to charity to mark the opening of his flagship New York store - sure its a traditional CSR route, it'll appease consumers and get some good press but maybe more then this it shows that we have a chance to re-understand social norms and how they come about in a wider sense. http://www.guardian.co.uk/lifeandstyle/2009/feb/18/armani-store-opening-new-york