Co-mute at Bose / by Nick Ierodiaconou


From 16th April to 6th May, the Bose store on Regent St. is offering a rather different retail experience, in the form of 00:/s 'Co-mute' installation: a shop window for the ears.

Co-mute has been designed as part of the RIBA Regent St windows project, which partners architects with world-class retailers on Regent St. 00:/s project with Bose offers a shop-window which is not consumed visually, but acoustically. It takes the form of a London underground 'simulator', constructed in CNC-cut laminated plywood, which recreates the 3D immersive experience of the London underground, but then allows visitors to block it out, using Bose's acoustic noise-cancelling headphones.

"Bose’s product is an exceptional experience of sound. Zero Zero’s installation, Co-Mute, rises to the challenge of expressing this in a visual way. The installation takes the form of a London Underground tube carriage and invites the viewer to come in, plug in and play." – RIBA

Co-mute will be installed at 185-191 Regent Street until 16th May.

Opening Hours: Mon. - Wed.: 10am - 7pm Thursdays: 10am - 8pm Fri. & Sat.: 10am - 7pm Sundays: 12pm - 6pm

Click here to go to the RIBA Regent St Windows Project

Click here to go to Bose's homepage

Photography copyright Agnese Sanvito, used courtesy of the RIBA.