Founder of Adbusters on "consumer america" back in 2006... / by Nick Ierodiaconou

[iframe width="360" height="270" src="http://www.youtube.com/embed/1oPfVmkFgko"] Scarily fortuitous and a little resonant of Bush's denial to the existence of climate change. Clearly there was resistance to the idea that consumption could have any negative impacts - and although we might agree with the core of the message, its clear that the clarity of the message - ie how and why it is relevant to other people is so important. We need to be so precise, and more importanatly, relevant in our communication of ideas for there to be acceptance and understanding of their goals.

AF